formd
Based in
Vancouver, Canada
Work Inquiries
jess@formd.studio
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marketing that
holds its

One strategic lead.

AI-powered execution.

Full team output.

 

See how it works →

Hi, I'm Jess.

Fractional marketing leader for early-stage founders.

Senior marketing thinking.
An AI-leveraged team behind it.

I’ve spent over 10 years leading marketing for early-stage companies, scaling teams, and businesses that needed senior thinking before they were ready to hire for it. 

 

Here’s what I’ve learned: most founders don’t have a marketing problem. They have a systems problem. Priorities blur, execution gets reactive, and the team stays busy without anything actually compounding.

 

That’s the thing I fix.

 

I come in as your fractional marketing lead and get embedded in the business. I own the strategy, build the systems, and use AI agents to handle the execution that used to require a full team. Content, campaigns, lifecycle flows, reporting. Moving fast, running properly, without you having to drive every piece of it.

What you end up with is senior strategic thinking that no AI can replace, plus the execution speed and scale that AI makes possible. One person. A full team’s worth of output.

 

I’ve worked across B2B SaaS, health tech, logistics, and real estate, managing $100K+ monthly budgets and building go-to-market systems from scratch.

 

At its best, marketing feels calm, intentional, and inevitable. That’s what I’m here to build.

Three ways to work together.

Whether you need clarity, execution, or a system built to last; there's a clear starting point.
See all services
01. The Sprint
Get clarity in two weeks. Leave with a plan you can actually execute.

Who it's for:

You have a product and some traction, but your marketing feels
reactive. You’re not sure what to prioritise, which channels
matter, or what good even looks like right now.

What you walk away with:

 
  • A sharp positioning and messaging foundation
  • Channel clarity. What to focus on now, what to ignore
  • A 90-day marketing roadmap with prioritised actions
  • An AI-powered systems audit, where automation can replace manual effort immediately
  • A clear brief if you want to move into a retainer

    • Outcome:

    • Two weeks. Full clarity. A plan you can actually execute.
    •  
    Book a Sprint
    02. Studio Retainer
    One embedded lead. A full team's worth of output. Month after month.

    Who it's for:

    You know what you want to build, but you don’t have the internal team to execute it properly. Hiring feels too early. Agencies feel disconnected. You need someone senior who actually owns marketing, not just manages tasks.

    What you walk away with:

     
  • A fractional Head of Marketing embedded in your business
  • Full-funnel strategy: positioning, channels, content, campaigns
  • AI-powered execution: content production, campaign analysis, lifecycle flows, and reporting, automated where possible
  • Specialist management: I bring and direct the right people when needed – Weekly updates and monthly performance reviews
  • Marketing that moves without you having to drive it

    • Outcome:

    Consistent, compounding marketing execution; with senior oversight, AI leverage, and none of the hiring overhead.

     

    Book a Retainer Chat
    03. The Build
    Defined scope. A specific system, built properly, handed off to you.

    Who it's for:

    You need something specific built. A lifecycle email system, a paid acquisition setup, a content engine, a launch campaign. You want it done right, documented, and ready to run without you.

    What you walk away with:

  • A fully built and documented marketing system you own
  • AI tooling baked in from the start so it runs efficiently without manual effort
  • A handover session so your team can run it confidently
  • Options include: lifecycle and email systems, paid acquisition setup, content engines, go-to-market launch plans, and analytics dashboards

    • Outcome:

    A functioning marketing system built fast, built right, and ready to run the day we hand it over.

    Tell me what you need →

    Why one person
    can now do what

    used to

    Marketing used to require a team because execution was manual. Content needed a writer, a designer, an editor. Campaigns needed an analyst, a media buyer, a coordinator. Reporting took hours every week.

    That’s not true anymore.

    At Formd, I use AI agents and automation tools embedded into every workflow. Content generation, campaign analysis, lifecycle sequencing, performance reporting. What used to take a team of six takes one senior person with the right systems behind them.

    This isn’t about using AI to write your emails. It’s about building an intelligent marketing operation around your business. One that learns, compounds, and gets more efficient over time.

    What you get:

  • Senior strategic thinking that doesn’t get automated
  • AI-powered execution at full team scale
  • A fraction of the cost of building an in-house team
    • 0
    times the output
    0
    lead
    0 ∞
    compounding

    Work that speaks for itself.

    Currently embedded with teams in B2B SaaS, health tech, and logistics.
  • B2B logistics SaaS — zero to launch
  • AI-powered health platform — brand, messaging, and lifecycle systems built from scratch
  • $100K+ monthly budgets managed across tech, finance, and logistics
  • $300M+ real estate portfolio campaigns
  • 8% MoM revenue growth via affiliate and influencer program
  • GTM strategy across 5 simultaneous client accounts

    • B2B SaaS · Health Tech · Logistics · Real Estate · DTC · Finance

    Common questions.

    What is a fractional marketing lead?

    A fractional marketing lead is a senior marketer who works with your business on a part-time or retainer basis, owning strategy, managing execution, and functioning like a Head of Marketing without the full-time salary, benefits, and overhead. It is the model early-stage companies use when they need senior thinking but are not ready to hire full-time.

    What is Formd?

    Formd is an AI-powered fractional marketing studio founded by Jess Kozma, based in Vancouver, BC. We embed directly into early-stage businesses as a fractional marketing lead, providing senior strategy and full-team execution at a fraction of the cost of a full in-house hire.

    How is Formd different from a marketing agency?

    Agencies manage campaigns. Formd embeds into your business. I work as part of your team, sitting in on calls, understanding the product, owning the strategy, and making sure execution connects to real business goals. No account manager layer, no junior team doing the work. One senior person with AI-powered systems doing the work of a full team.

    How does the AI side actually work?

    I use AI agents and automation tools built into every workflow. Content production, campaign analysis, lifecycle sequencing, performance reporting. Tasks that used to require a team of specialists now run through intelligent systems that I build, manage, and optimise. Faster execution, lower costs, and a marketing operation that gets smarter over time.

    Who does Formd work best with?

    Formd works best with early-stage B2B and B2C founders, typically pre-revenue to $500K ARR, in tech, SaaS, health, logistics, and professional services. Founders who have a product and some traction but need a clear marketing system to grow from.

    How do I get started?

    The best starting point is The Sprint. A focused two-week engagement that gives you clarity on positioning, channels, and your 90-day plan. Low commitment, high value, and it gives us both a chance to see if a longer engagement makes sense.

    Ready to stop guessing
    and start compounding?

    Book a free 30-minute intro call. We will talk about where you are, what is not working, and whether Formd is the right fit.
    Let's Chat

    formd.

    Fractional Marketing Leadership, AI-Powered.
    Vancouver, BC

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